The media's treated in rather the opposite way that God is in sports. A player, at the end of a successful game, will turn to the camera, lift his eyes, and thanks the heavenly father for helping his team put more balls in baskets than their opponents were able to manage. You'll never hear his opponents turn and say, "well, I guess Jesus really had it in for us today."
Conversely, no winning candidate mounts the stage on election night and says, "I'd like to thank the media, whose affection for my candidacy proved so crucial in turning public opinion against my opponent." But they should!
I'm getting eerie memories of the incessant "I'd like to have a beer with W" narrative from 2000....
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