Who Are The ADL's Donors?

The big news flying about the Jewish blogosphere this week was the announcement by the ADL that they were going to resume buying ads on the-website-formerly-known-as-Twitter. This came in the wake of a cavalcade of antisemitic attacks and conspiracy theories, egged on by Elon Musk, that had the ADL as its target.

A lot of people are calling this a "betrayal", which I get, though it's hard for me to associate that word with such a limp and pathetic decision. It'd be like if Liz Cheney announced tomorrow that she was joining the DeSantis campaign -- sure, it'd repudiate what she had staked her reputation on for the past few years, but ultimately she'd be attaching herself to an abject failure for no discernible gain, so it'd be hard to get into too much of a lather about it.

But don't let my glibness detract from the obvious point that the ADL's decision is both stupid and terrible, and yet another instance of Jonathan Greenblatt's infirm leadership scoring completely unforced own-goals at the expense of the ADL's reputation. The, shall we say, inconsistent principles whereby the ADL refuses to take money from an antisemite like Kyrie Irving, but goes out of its way to give money to an antisemite like Elon Musk, is evidence of a ship gone rudderless. And that at this point my reactions are less that of "anger" and more of the "eyeroll" sort is not a sterling argument in favor of the ADL's current direction.

The constant missteps do raise the question of "why"? What is causing the ADL to blunder so regularly? One prospect, raised by Marisa Kabas in MSNBC, is that Greenblatt is trying to appease its "fervently Zionist donors who support Benjamin Netanyahu’s government" at the expense of the broader Jewish community it is tasked with defending. And that explanation got me to thinking -- in all earnestness -- "who are the ADL's donors"?

I'm asking genuinely, because I'm not sure. Certainly, the "rich donors are perverting our leaders' mission to suit their particular interests" is a popular sort of explanation that could explain why the ADL under Greenblatt's watch keeps on doing boneheaded things. But the explanation depends on the actual identity of the ADL's donors (are they "fervent Zionists who support Netanyahu's government"), and that made me realize that I don't have a strong sense about who the ADL's donor base is. Different possibilities render Kabas' explanation more or less plausible. So let's run through some candidates:

(1) No base. It's possible the ADL doesn't have a donor base. Now, to be clear, obviously the ADL gets a lot of money from donors. But it could be that the money is sufficiently distributed across a wide enough range of (relatively) small dollar contributors that there is no single cluster that looms large enough to constitute a "base". Alternatively, even if there are a relatively small number of mega-givers, if that group is itself ideologically diverse enough, then they would seemingly not form a sufficiently cohesive faction to induce the ADL to make political moves in one direction or another. Either way, such a financial set up would make it unlikely that the ADL's policies are largely being driven by the desire to appease a particular donor contingent.

(2) "Fervently right-wing Zionists". Perhaps the ADL's big donors come from the aggressive Zionist right. Obviously, that's a popular explanation for those who've long thought that the ADL is in the tank for right-wing Israeli policies. And certainly, the right-wing Zionist cadre are very much comprised of folks that tend to adore Elon Musk and are indifferent to if not elated by his attacks on the (wrong sort of) Jews. But the problem is that these sorts of donors tend to hate the ADL; they're the sorts who think the ADL has gone off the rails into the realm of "woke" leftism. Even if we imagine the sort of donor who only cares about bolstering support for right-wing Israel policy uber alles, there are other organizations (like ZOA) that are more natural fits.

(3) The corporate world. It's possible that most of the ADL's funding these days comes from various corporate actors -- some perhaps atoning for this or that discrimination disaster, others who see the ADL as a safe place to make a charitable gesture towards justice. Certainly, it seems that the ADL is a sizeable fish in that ecosystem. But if corporate donors are the driving force behind ADL decisionmaking, I don't see the throughline that gets us to "Greenblatt sticks his neck out to help Elon Musk." Corporate America is currently running away from Musk, not towards him, and I'm not seeing much evidence that they have any especial interest in forestalling Twitter withering on the vine.

(4) Middle America. As the quintessential "mainstream" civil rights organization, perhaps the ADL's donor base sits roughly at the midpoint of American political opinion. Two problems here: (1) given ideological polarization (which leads to a bimodal distribution of ideological views), it's not clear there is a large donor base of politically engaged actors sitting right in the middle of American political opinion; and (2) even if there is, it's again far from clear to me that "bailing out Elon Musk" is high on their priority list.

(5) The median Jew. Maybe the bulk of the ADL's donors sit, not at the center of American political opinion, but at the center of Jewish political opinion (a "center" which, of course, rests well to the left of American political opinion writ large, albeit falling more in the territory of "mainstream Democrat" than "raging socialist"). It certainly seems as if some of the anti-ADL antipathy reflects the fact that the ADL adopts views that are broadly popular with the median American Jew as opposed to, say, Mondoweiss. But I also don't see much in the way of evidence that the ADL is responsive to middle-ground American Jewish opinion. And this explanation, even more than "middle America", seems to point away from intervening to save Elon Musk.

(6) PEPpy sorts. "PEP" stands for "progressive except on Palestine", and while I'm not the biggest fan of the term, I'm thinking of groups like DMFI that are generally favorable towards the sort of mainline liberalism the ADL espouses on the domestic front while also being disposed towards defending hawkish Israeli policies towards Palestinians (or at least, ensuring that Israel faces no tangible blowback for implementing them). This seems like the strongest candidate for roughly tracking Kabas' explanation, since unlike the actual "fervent right-wing Zionists" this group is probably positively disposed towards the ADL. That said, leaving aside the evidentiary question of whether this group actually does comprise the ADL's donor base, I'm not convinced that this cadre (particularly right now, in the midst of the democracy protests) actually is all that enamored with the Netanyahu government specifically; nor am I convinced that they harbor any especial love for Elon Musk. So once again, it seems like they make for a poor explainer for why the ADL is behaving as it is.

Ultimately, I don't know who the ADL's main donor base is. But my confusion, and the fact that none of the above possibilities really seems to fit the ADL's recent behavior and place in the political ecosystem, actually makes me feel more confident that the entire premise we're discussing is wrong. The ADL's repeated, colossal errors of judgment -- most recently in crawling back into Elon Musk's bank account -- are not, I think, primarily donor-driven. I don't think these are externally-imposed failures. I think they represent an internal failure of leadership, and one that falls squarely on Jonathan Greenblatt's head. I can't speak to the precise internal dynamics or culture practices that might have gotten the ADL to this point, or whether a change in leadership will suffice to resolve them. But it seems clear right now that the ADL will not right ship unless Jonathan Greenblatt steps down from the helm.

[Image above from Deadline]