Going Darker

Jeff Bezos has published a defense of his last-minute decision to override the Washington Post's editorial board and decline to issue a presidential endorsement.

It is not persuasive.

Bezos' core theme is that the media has a trust problem. This problem is not about actual impropriety or bias -- Bezos firmly rejects the notion that the Post is and has been anything but professional in its coverage. Rather, the problem is the appearance of bias. Editorial endorsements, even if they do not actually evince bias on behalf of the paper's news coverage, make people believe that there is. And that's why presidential endorsements need to be axed.

There's much that can be said here, including the fact that this in no way explains why presidential endorsements, alone, have this problematic effect. But I want to focus on a different problem about the concentration on an "appearance" of bias, because this is an area where in many cases the cure will be worse than disease. Where the "appearance" is based on falsehoods or absurdities, as it is here, attempts to "correct" the appearance (a) will never work and (b) will simply make other stakeholders (rightly!) second-guess whether bias is present.

The "voter fraud" panic is a great example of this, because it is also an arena where courts have justified severe limits on voting rights to combat the "appearance" of fraud even in circumstances where there is concededly no evidence of actual fraud. The logic is that the state still has a valid interest in its elections being perceived as legitimate. The problem is that if people are inclined to believe "fraud" is a problem notwithstanding evidence that it essentially doesn't exist, there's no reason to believe that any interventions will disabuse them of their delusions. Why would it -- the whole premise is that the people in question believe things in contradiction to the objective evidence! Meanwhile, the "appearance" justification conveniently overlooks other stakeholders whose faith in free and fair elections starts to decay precisely because they're witnessing a slew of voter suppression measures justified on (admitted!) fantasies. Why doesn't their assessment of "appearances" matter? At least it's based on something that's really happening.

The same is true in the Post's situation. The notion that an opinion page publishing an opinion is reflective of impermissible bias is beyond parody. Nobody actually believes this (including Bezos, as evidenced by the fact that the paper will continue to endorse in every other election). So there's no reason to think that abandoning endorsements will have any effect on those who make irrational and frivolous accusations of bias. Even if you buy Bezos' "logic", the entire problem is by stipulation illogical. And even as this move tries-and-fails to appease the unappeasable, it generates a far more serious "appearance of bias" in its own right. It will appear to many that Bezos is trying to coddle up to Donald Trump. It will appear that the Post's editorial independence is being compromised by the arbitrary whims of its billionaire owner. It will appear that the Post no longer is capable of fearlessly speaking truth even where powerful interests find it awkward or inconvenient.

These appearances are why I and 200,000(!) other subscribers have hit the cancellation button. But of course, what Bezos' choices "appear" to represent to us doesn't matter, just as what spurious "anti-fraud" measures "appear" to represent to minority and marginalized voters doesn't matter. When it comes to avoid the "appearance" of impropriety, invented concoctions by the dominant caste will always trump objective failings endured by the less powerful.