Tuesday, April 08, 2008

Creativity in Advertising

Here's an ad for Steve Novick, running for the Democratic Senate nomination in Oregon.

Fantastic ad, no? I do like how it plays off his disability in a positive way. (Novick was born without a left hand, among other problems, and stands only 4'9").

He's a dark-horse candidate running against State House Speaker Jeff Merkley, but he's actually flashed an early lead in the polls.

Now, 40% are undecided in the primary battle, and Merkley hasn't hit the airwaves yet. Merkley is also the far more experienced politician compared to Novick. But the persistent murmurs I've heard about Merkley are that his resume is better than his will to win. We'll see if he can close the gap, but I have to say, Novick's ad is one of the best I've seen all season, and exhibits the sort of innovation and risk-taking that I think will serve him well if he makes it to the general.

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