NASA decided not to name its new space station module "Colbert", even though it was the top vote getter. But it also rejected "Serenity", despite a furious campaign by Firefly supporters which launched it into second place. "Serenity", unlike "Colbert", actually fits with NASA's theme.
The organization decided to choose "Tranquility" in the end, which they said placed in the "top 10" in its poll. That's true, in the sense that Tranquility placed eighth with 4,500 votes, whereas Serenity clocked in at 190,000 and Colbert received 230,500. Lame.