NASA opened a poll to name a module of the international space station, and it looks like "Colbert" won due to a write-in campaign launched by the Comedy Central host. It received over 230,000 votes. The article mentions that "Serenity" placed second with over 190,000 votes, but it fails to note the concerted campaign by "Firefly/Serenity" fans which helped it reach that lofty position.
Frankly, if Colbert can only get 40,000 more votes than a mid-tier movie and one-hitter-quitter TV series, I'm not sure he deserves the "victory". Serenity now!
UPDATE: In case any new visitors are confused, I should note that I love both Firefly and Serenity. Taking down Colbert may be impossible -- but that makes us mighty.