Sidney Frank made millions marketing Jagermeister and other alcohol brands. Three years after his death, he's a big hit with students at the Ivy League college he briefly attended.
He's a big hit not because of what he sold, but because he's given dozens of them what he couldn't afford as a young man: an education at Rhode Island's Brown University.
Okay, let's be honest. He's probably a big hit because of both.
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