Republican National Committee Chairman Michael Steele says his party is going to launch an "off the hook" public relations campaign that will update the GOP’s image by translating it to "urban-suburban hip-hop settings."
The new GOP leader told the Washington Times that the party’s defeat in states such as North Carolina and Virginia made it clear they needed a new approach.
“We need messengers to really capture that region — young, Hispanic, black, a cross section…” he said in an interview published Thursday. “We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings.”
He added, jokingly, that “we need to uptick our image with everyone, including one-armed midgets.”
Steele described the new multi-platform PR offensive as “avant-garde, technically. It will come to [the] table with things that will surprise everyone — off the hook.” Asked whether that meant cutting-edge tactics, Steele demurred. “I don't do 'cutting-edge,’” he said. “That's what Democrats are doing. We're going beyond cutting-edge.”
A for effort, but C- for too much effort. You're trying too hard, Mr. Steele. Nobody wants to hear their grandmother rap. A slanguage fail is worse than not trying at all.
The bizarre thing is this is precisely the sort of "outreach" towards people of color that Steele flaming when he was running for an office. It's still throwing a cocktail party, it's just changing the stereo settings. There's no indication that attracting people of color might involve, you know, actually policy modifications. Lay down the right beats, the argument seems to be, and they'll follow you wherever you might want to go.