I saw a truck drive by advertising Colt 45 malt liquor. On the side, in big letters, was the tagline "Works Every Time!"
That's a rather baffling slogan, isn't it? I could understand "refreshing every time", or "delicious every time". But in what sense, other than getting you drunk, does malt liquor "work"?
Colt 45: For when you absolutely, positively, need to get smashed.