Anyway, I was thinking -- wouldn't it be an awesome-yet-revealing parody to create a serious of "femme up" ads for, I don't know, sparkling wine? The women could ask for a glass of wine, the hunky male bartender could ask "sparkling or not", and the women could declare her indifference. At which point the man could mock her for being like a man: "Kinda like how your boyfriend doesn't mind you're borrowing his football jersey?" "But I actually like the Jets!" "Whatever -- femme up."
The point being that it's pretty difficult to imagine a female equivalent of the