Saturday, February 22, 2014

Let Me Explain

I read this opinion piece by Ryan Goodman, which complains about Chipotle's "food with integrity" marketing strategy. Goodman thinks Chipotle is providing a misleading and unfair depiction of actual farm production. In reality, farming is actually like ....

Insert argument here.

Goodman doesn't say. He never says how actual farming differs from Chipotle's presentation. And obviously it is different -- Chipotle's viral videos are deliberately hyperbolic and dystopian, which contra Goodman is not itself a marker of dishonesty -- but we hear absolutely zero substance on the subject from Goodman. "Go talk with the farmers and ranchers," he says, but without giving the slightest hint as to what they'll say. I couldn't help but think of this:

1 comment:

agricultureproud.com said...

Thanks for the commentary on my CNN piece. No, I didn't really have time to pick apart Chipotle's piece or describe how farming is different. Because that is part of a much, much larger ongoing conversation. If you'll take a look at my whole series of posts on Eatocracy, my blogs, and the blogs that I link to in all of my posts, you'll see the story of how farming is different. But don't expect to see it all addressed in one post. If you have specific questions, I'll be more than happy to address them or we can find a farmer/rancher that will. ryan@agricultureproud.com