WaPo Goes X

In the latest Bezos bulldozer to the Washington Post's credibility, the Amazon.com owner has announced a new party line for the editorial page. Henceforth, he wrote, the editorial page would be dedicated to two views: "personal liberties and free markets." "[V]iewpoints opposing those pillars" will not be published. Bezos argued that while once upon a time it might have been "a service" for a newspaper "to bring to the reader's doorstep every morning a broad-based opinion section that sought to cover all views[, t]oday, the internet does that job." The decision led to the resignation of the Post's opinion editor and another wave of discontent amongst the paper's rank-and-file.

My initial thought was to wonder exactly which viewpoints opposed to "personal liberties" and "free markets" Bezos thought the WaPo had been publishing. My second thought was to ponder which views contrary to "personal liberty" would actually no longer be published. Vaccine mandates, I assume. I certainly doubt opposition to trans healthcare, or impinging on a woman's right to choose an abortion, will take on verboten status. As for "free markets" -- kleptocratic suckling to government strongmen for fear of legal retaliation: free market, or no? We'll find out soon enough!

Bezos' move is obviously about effectuating another rightwing shift in the paper (the New York Times noted that Bezos' duo echoed the informal motto of the notoriously extreme Wall Street Journal editorial page: "Free Markets, Free People"). The newsroom remains unaffected for now (the Post's own article on Bezos' decision is a good read), but we'll see how long that lasts.

It gives Bezos far too much credit to compare this decision with his other attacks on the Post's independence, but let's go through the motions, because it does demonstrate that there are no actual principles -- journalistic or otherwise -- in play here. Bezos' indefensible defense of his presidential non-endorsement decree was predicated on the idea that the narrowing force of a presidential endorsement would necessarily suggest journalistic bias and damage the paper's credibility -- a demand for wider viewpoints, not narrower ones. The Post's Scholastic Kids Choice-esque new motto, "riveting storytelling for all of America" tries to sound a similar theme: the Post needs to speak to a wider audience by presenting a wider range of views; it cannot remain cloistered as the mouthpiece of a particular bubble. Juxtapose that against his newfound contempt for a "broad-based opinion section", and the contradiction is obvious -- but "contradiction" again assumes there was a principle in play in the first place. There wasn't -- that was obvious before, and it's more obvious now.

As a business move, there's zero chance that any part of Bezos' demolition derby will redound to the Post's benefit. But I don't think he cares, because he's realized that the Post offers him something far more valuable than a business. It offers him a mouthpiece.

The footsteps Bezos is following here are those of Elon Musk and X. As a business, Musk has  of course run X into the ground. But if you're a rich as Musk or Bezos is, that loss is a rounding error. What Musk has gained, of course, has been a megaphone to promote and amplify whatever views and ideologies that appeal to his fancies -- in his case, a cavalcade of conspiracy theories and white supremacist MAGA garbage. Even for our most rapacious capitalists, not every investment has to be monetary -- spending money to bend the arc of the entire world's political discourse surely can be viewed as money well spent (and of course, under the right conditions even an objectively cratering business can still gain value if it is seen as a gateway to the autocrats).

So too, it seems, for Bezos and the Washington Post. Are these moves going to gain back the subscribers he lost? Doubtful. It probably will accelerate departures. But the Post's name still has value, and now it gets to be Bezos' own personal Pravda. Whatever that costs, Bezos is clearly willing to pay it.