Jonathan Adler complains that Starbucks allows you to personalize their gift cards so they say "People not Profits" or "Si Se Puede," but not "Laissez Faire." This is, of course, ironic, since it is (relatively) laissez faire economics that allow Starbucks its prosperity in the first place.
But doesn't Adler realize that the irony is precisely the reason for the prohibition? Starbucks realizes that part of its continued health as a coffee chain business is maintaining its image as hip and humane, and conversely, not some soulless MNC. "Starbucks -- Laissez Faire" cuts against the image they're trying to project, so they restrict it. All perfectly within their rights and totally rational in the pursuit of profit.
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