One of the things I've noticed about dominant social views on sexuality is that men really believe that a zone of sexual inviolability surrounds them and get really angry when it's penetrated. They want, at all times, to be in complete control of any sexual event or happenstance that involves them--but they don't seem to believe that women deserve the same courtesy. So when there is even the slightest risk of breaching a man's sexual perimeters (e.g., a gay man coming on to you in the bathroom), we erect all sorts of social and legal barriers to block it. Some jurisdictions seem to allow or at least condone violent assaults by heterosexual men being hit on by a gay man at a bar. And as Senator Craig's case shows, even something as tenuous as possibly signaling a sexual proposition of another man in a public place can get you arrested. Stacking that sort of treatment up against the yawning silence we give to the massive amount of street harassment women (especially urban women) face is mind-blowing.
These things seem to only become "problems" when the victims are men. What makes this list so shocking is that it makes men into women -- that is, casts them in the social script typically reserved for women. They stand passive and naked, judged solely on the amount of sexual pleasure they gave to this woman, and (horrors upon horrors!) some of them didn't make the grade. At the risk of hyperbole, that never happens in the American public sphere. And while I certainly understand why it would be disconcerting to be cast into that spotlight, once we get past the gender-inversion, it's hardly uncommon.
My second thought was that there is simply no winning position for women in this sort of scenario, whereas for guys there's at least something of a mixed bag. There are basically three roles one can play: the list writer, at the top of list, or at the bottom. If you're the guy whose at the bottom, well, yeah, that sucks pretty unambiguously. If you're a guy at the top, though, that's a little awkward, but also kind of a badge of pride. And if you're the guy who wrote the list -- well, you'll probably be seen as a cad. But you're also a stud who banged 13 ladies (hells to the yeah!). Again, at least a mixed blessing. By contrast, a female writer of this list is a slut, a woman who tops this list is a slut, and a woman who is at the nadir is either a frigid bitch or an untalented slut. Yeah, that's no-win.
Finally, I'm curious about the social meaning of this designation for the guys involved. As a society we have basically no experience with this sort of naked sexual objectification of the male body. It just doesn't happen. So if this list becomes a top 10 google hit for these guys in the future, what's the likely result? We don't know if we're supposed to be sympathetic, or high-five them, or shun them, or mock them, or what (for women in analogous situations of course, the answer is shame and shun). I think our collective confusion will result in it being effectively ignored.
This, I think, goes back to my old post, Second Thing We Do, Objectify All The Men. Because men aren't in a situation where, as a class, their moral subjectivity is unrecognized, recognition of their objectivity is considerably less threatening.
This doesn't mean that this list didn't cause a lot of pain and embarrassment, or that we shouldn't be attentive to it. But it does illuminate some deeper issues of sexual inequality that are clearly, I think, more intense (and more ignored) when the victims are women.