The Competitive Enterprise Institute (perhaps best known for their pro-Carbon Dioxide ads -- tag: "They call it pollution. We call it life!" recently hosted a Mad Men themed fundraiser. The thesis is that Don Draper would be appalled by corporations always apologizing for this or that misdeed. Take BP. Sure they basically destroyed the Gulf of Mexico and nearly beset a flaming wall of alligators onto Louisiana. But that doesn't mean they should be apologetic. This is America, damn it!
As the writer notes, the CEI doesn't actually take Draper's mercurial spirit seriously enough, citing to his famous anti-tobacco letter that was as pure a business-oriented mea culpa as they come. Businesses run apologetic TV ads because, one presumes, they're better for business than the alternatives -- particularly for firms with unlovely reps. That's part of the market too -- sometimes, the market doesn't reward your testosterone fueled fantasies.