At first when I read the article, I was confused. Neither of the two stories -- BGU reportedly hosting an event by the Association for Civil Rights in Israel, nor HUJ declining to play "Hatikvah (Israel's national anthem) at its graduation -- constitute a boycott, a divestment, or a sanction. Whatever one thinks of either happening, they're not cases of "BDS".
But then I reread the top of the article, where The Israel Group wrote the following (bold print original):
We strongly suggest that donors to Hebrew University immediately redirect their support to other Israeli institutions, and inform Hebrew U. as to why you are doing it.And then I got it -- it was a call for divestment! The BDS link was to the right-wing response to the events. Calls to censor Israeli academic events or to divest funding from Israeli universities based on narrow political litmus tests represents the core of the BDS ideology. And it is indeed alarming to see BDS tactics emerge on the Israeli and "pro-Israel" right -- the Israel Group is sadly not alone in aligning itself with the right-wing BDS campaign. So hopefully principled opponents of BDS will call them out on it and protect academic freedom and independence in Israel -- no matter who happens to be threatening it.